What is this product for?
Ever had clients stare at you blankly and not understand the purpose of your wireframe? Or maybe you find it frustrating how developers and designers stray from client approved prototype designs? Well this kit is designed to help you explain effectively how the UX process works.
The purpose of personas is to create reliable and realistic representations of your key audience segments for reference throughout the project timeline. These representations should be based on qualitative and some quantitative user research and web analytics.
Who is this product for?
- Web designers
- UX designers
- UX researchers
- UX consultants/analysts
- Senior/Head designers managing teams